One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too little sleep. I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week.
ChatGPT kicked things off by giving a trippy response to a Redditor’s request for recommendations for recordings by the Bill Evans Trio. On the OpenAI community forum, a user got a response written in either Spanish and Ilocano (the Philippines’ third most spoken language) or in Spanish and English.
Meanwhile, the image generator of Google’s Gemini began generating images of people where the race was wrong while not being racist imagery. That’s a big step forward for AI, IMOP. In one instance, a Viking was portrayed as a Native American in Viking garb.
Another image came dangerously close to art when it showed an Asian woman and an African man dressed in World War II German Army uniforms. Is it an assertion of humanity? Does it say that there are some symbols or ideas that can never be re-contextualized? These and other questions are undoubtedly coming to a semiotics class soon.
Now, on to this week’s releases.
- Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files.
- Cognitiv’s Deep Learning Advertising Platform includes Deep Learning DSP for real-time optimization of advanced, custom, business-driven KPIs; DSP Agnostic Custom Algorithms use advanced neural network algorithms to predict consumer behavior through dynamic Private Marketplaces; and GPT-powered Contextual Targeting lets users create and activate custom AI contextual campaigns from prompts.
- Salsify’s Salsify PXM Advance is a new version of its Product Experience Management platform. Features include AI-powered real-time validation of product content; improvements: In governance and syndication and Enhanced Content capabilities; and generative AI capabilities to create and refresh product content at scale while ensuring efficient human review and approval.
- Wildfire Systems’s RevenueEngine browser extension for Chrome lets creators leverage generative AI to develop and monetize content that recommends, reviews, or compares products and brands.
- Promo.com’s PromoAI Copilot, an end-to-end solution that serves as an AI content creator and social media manager. Using a business URL, it can generate a month’s worth of editable branded video content using Getty Images and iStock images.
- Seode AI’s Seode.ai is an AI-powered SEO platform that uses machine learning to deliver customized recommendations and strategies. The company also launched prlinkr.com which creates PR SEO backlinks strategies. It promises its precision targeting can create backlinks with direct pathways to the target audience, boosting site rankings and enhancing brand credibility.
- CallRail added AI-driven, self-reported attribution capabilities to its innovation program, CallRail Labs. This is supposed to provide visibility into the impact brand, word of mouth, social media, and other difficult-to-track marketing efforts have on generating leads, providing a more complete picture of marketing performance.
- SeoSamba’s integration of advanced generative artificial intelligence (AI) capabilities in its social media marketing tool. New features include Centralized Blog Post Generation for WordPress and SeoToaster powered websites, Review Responses Generation, AI Marketing Assistant, AI anti-spam call and web form filter, Social Media Content Generation.
- Eulerity’s updates and enhancements to its marketing automation platform include Custom Dynamic Variables which makes it possible to adjust messaging with data about local market nuances, customer preferences, and regional trends. It’s Call Reporting offers brands more precise marketing automation capabilities.
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About the author
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
