The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn announced their removal...
LinkedIn is the world’s premier business network, with 875 million users. For brands that want to reach a professional network, strengthen employee advocacy, and position themselves as industry leaders...
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Satya Nadella, Chief Executive Officer, shared the below communication today with Microsoft employees. I want to share an exciting and important organizational update today. We are in Year 2...
“Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms and...
Facebook Messenger isn’t just a tool for having group chats with your cousins—it’s a powerful communications platform that marketers can use to effectively engage and convert audiences. (All that...
Last year, my content and SEO teammates drastically changed their approach to content writing. We realized our blog drove visitors but not conversions. The issue? We had an abundance...
Everyone is now a martech leader. Depending on your perspective, that’s either a threat or great news. But in 2024, I’m leveraging it as a call to action to...
The digital world is constantly evolving, and with it, the way businesses approach customer experience (CX). Omnichannel CX has emerged as a central pillar of modern business strategy. It’s...
Demystifying the power of color in marketing In the dynamic world of digital marketing, where grabbing attention and influencing user behavior reign supreme, one frequently overlooked element wields immense...
