In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key...

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m going to continue...

We’re living through a technological paradigm shift. In a few short years, our computers have learned to speak our languages, see what we see and hear what we hear....

I asked 11 affiliate marketers for their top affiliate marketing tips in 2024. Here are the tips they shared and how to do them. Track out-of-stock products and update their affiliate...

I asked 12 SEOs for the link building strategy that’s working best for them right now. Here are the tactics they shared, how to do them, and tips for success. ...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. Even though Nobel Prize-winning economist Paul Milgrom provided supporting testimony, it’s still easy...

Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have...

Since California legislators passed a fiercely contested AI safety bill at the end of August, the question has been whether Governor Gavin Newsom would sign it into law. We...

These are the 100 most asked questions on Google, along with their monthly search volumes. 100 most asked questions on Google in the U.S. # Keyword Search Volume 1...