Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects...

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics...

Just over a year ago, the healthcare industry was energized by the debut of generative AI and the promise this new technology held for delivering real-world outcomes that positively...

Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where,...

Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No...

Digital marketing is a constant chase for the next big thing. Businesses need ways to cut through the noise and truly connect with their audience. Enter podcasts: an intimate...

Imagine merging the fascinating world of neuroscience with the ever-changing marketing landscape. That’s the power of neuromarketing, a revolutionary approach to understanding what makes consumers tick. It goes beyond...

The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from...

Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where they shop and how they consume media. And the...

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access,...