HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. February brought updates that introduce groundbreaking forecasting tools...
In 2024, going viral on the web can spell almost certain disaster. The worst place for that to happen? On X, in what’s known as the “main character effect.”...
Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from...
Forget stale ads, it’s time to play ball! In today’s dynamic market, traditional marketing tactics are getting benched. Enter gamification – a game-changer that’s revolutionizing how brands connect with...
The advertising agency sector, valued at $822 billion, is highly fragmented. Yet, the campaigns for top brands are primarily handled by agencies belonging to six global Holding Companies: Dentsu,...
You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how...
The TikTok algorithm is what made the social platform a sensation—and it’s also what makes the app a little bit spooky. (How did it know I would be so...
The conversation about AI has exploded in the last year and a half or so. But the truth is that some form of AI has been guiding your online...
With last week’s news of IPG’s pioneering integration of Adobe GenStudio into its platform, it became clear that the big ad/media holding companies have subtly different strategies to make...
As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. We know with certainty that...
