Great social media stands out, and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand,...

Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool. In this article, I’ll...

In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. They have done this to...

Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which...

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment...

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. In this article, we will explore the fundamentals...

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. It’s not much, but it’s enough...

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold...

I’ve used Ahrefs since 2016. I thought I was a power user, but since joining the team, I’ve discovered a bunch more use cases that I can’t imagine living...

Google is bracing for changes in how it will operate across Europe as lawmakers finalize new sweeping regulations aimed at curbing anti-competitive behaviour by Big Tech gatekeepers. The European...