Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the...
Forgive us for using a technical term, but it’s absolutely bananas how far AI has come in the past year. And while some people are worried that the robots...
Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. It...
Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10....
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Drawing on 30 years of...
Many marketers speak at industry events for various reasons. Some do it to position themselves as thought-leaders, gain new clients or just because they enjoy teaching. I’ve had the...
Time and money are two of the most valuable resources people have. And one of the most popular ways for Americans to save on both, is shopping online. According...
There’s no doubt that social media is an amazing marketing tool for real estate professionals. But it’s important to remember that various real estate codes of ethics — and...
Delivering relevant messages to the right audience at the right time is the mission of marketers. Being able to deliver messages tailored to specific individuals is the marketer’s dream....
Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it...
