URL shorteners can turn any long and unwieldy website address into a short and sweet URL at the click of a button. Not only are short links easier to...
The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30%...
In recent years, social platforms have become the go-to places for consumers to interact with brands. Every month, 20 billion (!) messages are exchanged between people and brands on...
We’ve passed the high-water mark of content marketing—at least, content marketing in its current form. After thirteen years in content marketing, I think it’s fair to say that most...
Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized...
“Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the core of how AgentForce works,” he added. Auradkar, EVP...
Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can...
The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on...
A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an estimated 2,300 more monthly organic visits: In this post, I’ll show...
Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no...
