There are plenty of virtues to engaging a new vendor. In addition to bringing new capabilities and functionality to an organization, they also bring a fresh perspective. However, onboarding...

Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re halfway down the path to winning hearts...

Get the week’s best marketing content If you haven’t heard yet, we’ve launched a new plan at Ahrefs. Meet our Starter plan: a $29/month offering that’s great for SEO...

Splashy video-first platforms like TikTok get talked about more than old timer Facebook, but Facebook marketing is critical for businesses in 2024. With over three billion active monthly users,...

Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. While it’s definitely...

Fashion and beauty brands are often early tech adopters. Many are digital-native, forging tailored D2C digital strategies. And there are so many competitive brands that any innovation could give...

Are you creating a social media marketing strategy and need to figure out what the many social media applications can do to help you reach your target audience? Then...

We’re not going to sugar-coat it: social media compliance is a big deal. A lack of social media compliance monitoring can have serious consequences. But don’t panic! We’ll walk...

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform...

The U.K.’s government is giving teachers AI chatbots to help them “mark and plan lessons.” The AI will be trained on government documents including curriculum guidance, lesson plans and...