Thinking of becoming a social media manager (SMM)? Social media commerce is expected to be a US$2.9 trillion business by 2026. Not to mention, over 4.74 billion people across...
Let’s all welcome our robot overlords, as AI has proven to be an unstoppable force in digital marketing. In fact, according to Statista, the global market revenues of AI...
Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook...
Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less popular...
Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies...
Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think this means all...
CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and...
The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal...
When operating a small business with a small team and (take a deep breath) a small budget, your social media marketing strategy needs to be rock-solid. The glamourous world...
The growing use of cloud data warehouses will challenge how we think about martech stacks. It might even lead to an unbundling of applications from the data they activate....
