TikTok exploded in popularity during the pandemic, and four years later, it’s still going strong. After surpassing the 1 billion user mark in 2023, TikTok now boasts 1.5 billion...
You might know your favorite influencers’ preferred brand of dog food, the messy details of their last breakup, or what’s in their medicine cabinet. But there’s one piece of...
Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram...
Social selling is not the same as social commerce. Rather than chasing one-off sales, it leverages social media to nurture relationships. It can drive activity at all points of...
Gmail’s new spam guidelines have put email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam thresholds means that subscriber volume will...
Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. Long-term B2B success is inextricable...
Companies that rate highly for customer experience are more likely to have well-integrated technology, make their investment decisions with their customers in mind and are using AI in their...
Patches lets you fix simple issues on your website with one click, right in Site Audit. We handle all the backend stuff so you can focus on the big...
How many social accounts is too many? No such thing — that is, when you’re managing multiple social media accounts the right way. Whether you manage multiple social accounts for...
A social media bio is like an introduction with a limited character count. That’s right: the pressure’s on. If you hate elevator pitches or coming up with a fun...
