Instagram carousel posts are one of the most engaging formats brands can use on the platform. On average, carousel posts receive 154 more interactions than single-image posts. And carousels...
Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts....
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...
Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but...
OpenAI today announced SearchGPT, its long-anticipated search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best”...
In my previous article, I listed the six core competencies for those who manage marketing technology. Here, I will explain the first core competency, “generalized system understanding,” and what...
A year ago in July, Microsoft coined the term AI Transformation. It is almost hard to imagine at that time Copilots were not generally available and Azure OpenAI Service...
Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal...
We know, planning is not everyone’s favorite — but sometimes, putting a little bit of work into building a plan saves you a whole lot of work down the...
While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than...
