We have some big news to share with you.  As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a...

Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback...

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding, tool management and architecture vision.  This article...

We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust is...

Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to enhance user experience, simplify marketing operations and improve data integrity. Here’s a summary of...

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities...

Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from...

We analyzed the organic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article, we’re looking at bootstrapped SaaS companies that gained...