What is the best time to post on Instagram to make sure a post gets seen? And what about the best time to post on Instagram for likes, comments,...

Was the text in the ad AI-generated or did it require a human to create the typo in “where your brush”? Does anyone need a toothbrush with AI? The...

Adtech platform XR Extreme Reach and ad identification technology company AD-ID announced a new partnership to improve ad experiences through cross-platform identification of creative assets. The collaboration is the...

What’s on your email rap sheet? In my last MarTech column, “Stop! Or go directly to email jail,” I listed 10 crimes that could send digital marketers to the...

As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the owner...

Seen any stressed-out SEOs recently? If so, that’s because they’ve got their work cut out this year. Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for...

Is your goal to make money on YouTube? Free YouTube subscribers are critical. Subscribers come with benefits you can cash in on, such as qualifying for the YouTube Partner...

Social media marketing is all fun and games… but if you don’t measure those hijinks, how can you ever know what’s working? That’s where a social media audit comes...

Did you know that X (formerly known as Twitter) ads can reach a potential audience of 535 million people? Not too shabby of a crowd. In 2024, X is...