Small teams alarmed by a recent price increase by Canva are getting a reprieve. The company announced it’s reversing a decision to end early pricing for loyal customers. Old...

Generating demand is about making people want stuff they had no desire to buy before encountering your marketing.  Sometimes, it’s a short-term play, like an ecommerce store creating buzz...

Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of touchpoints. But B2B software...

Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time.  Many of the features in martech solutions go unused. That’s...

Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost will be $250 million in cash and stock. Zeta Global is a marketing cloud...

CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. But now, edge computing is kicking things up...

Oracle this week unveiled new AI-powered capabilities for Oracle Fusion Cloud Service and Oracle Fusion Cloud Field Service. The ambitious aim is to automate the entire customer service lifecycle....

Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less...

It’s one thing to ramp up content production, but is the added productivity pumping out waste? This week, digital content experience company Siteimprove acquired MarketMuse, a content strategy and...

A martech center of excellence (COE) is about more than just building a team; it’s about creating a hub of innovation within your digital marketing efforts. Whether your team...