Busy social media marketers, rejoice! Facebook automations are here to save the day. If you’re overwhelmed with tasks like managing ads, scheduling posts, building reports, and responding to followers,...
This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are...
Most marketers today understand that marketing is a science driven by data. Yes, creativity and innovation matter, but relying on a spark of genius at the start of each...
Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native adtech...
As any social media manager can tell you, hashtags can be great for expanding your reach and building brand awareness. If you use the wrong ones, your post might...
Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s...
Social media has become an indispensable tool for marketing professionals. Its influence extends beyond brand promotion and customer engagement; it now plays a pivotal role in individual career development...
In the corporate hierarchy, the synergy between a Chief Executive Officer (CEO) and a Chief Marketing Officer (CMO) is critical. This relationship, steeped in strategic importance, dictates the trajectory...
In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital accessibility can alienate potential...
Today, Adobe announced Adobe Express for Enterprise, enabling businesses to streamline and accelerate content creation while remaining on-brand. Adobe Express for Enterprise is powered by Adobe Firefly Image Model...
