In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. The Copilots...

In my previous articles we explored how artificial intelligence (AI) can provide a strong foundation for marketing teams to create stronger strategies and work better together. In this article,...

Sarah Nagy is a former astrophysicist and a data scientist with a Master in Finance degree from Princeton. She’s now the co-founder and CEO of Seek AI, a platform...

You know data is central to everything we do because it’s the subject of a number of cliches. The first of which was probably “data is the new oil.” ...

In 2024, the ability to deliver personalized experiences at each touchpoint in the customer journey is a firm expectation of your buyers. Automation helps you meet this demand efficiently,...

LinkedIn has appointed the Whalar Group as its first creator marketing partner. Tasked with the dual mandate of adapting creator campaigns for LinkedIn’s unique professional environment and crafting bespoke...

Google‘s Gemini AI is designed to seamlessly integrate with Google’s suite of products, including the Workspace environment. Gemini’s capabilities extend beyond mere text comprehension; it is a multimodal system...

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google,...

David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come when briefs are focused and specific, providing little...

Creators and brands looking for more ways to monetize their social media accounts should look no further than Instagram subscriptions. This new monetization tactic came out in mid-2022 and...