MarTech.org has defined a CDP as follows.  “Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles...

If humans are wired for connection, why rely on bloated decks, endless data points or jargon-filled messaging to convey your company’s messaging? Research shows that when we hear a...

Marketers today face a perfect marketing storm, battered by conflicting forces. They’re bombarded with data, pressured for immediate results and expected to navigate an increasingly cynical consumer landscape. But...

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since that initial announcement, we have introduced the term “Position-less...

Reddit has become a powerful community and discussion platform with untapped potential, steadily evolving its ad business to harness the power of its engaged communities. Historically perceived as a...

OpenAI‘s new ChatGPT-4o iteration of the generative pre-trained transformer is a leap forward in AI communication, capable of understanding and generating content across multiple modalities, including voice, text, and...

Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood...

The Department of Justice has made a pretty damning argument in its anti-trust case against Google. Judging by the government’s closing summary, the tech giant seems to have done...

You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. You’re told that you need PR, which stands for...

CabinetM has released its Q1 2024 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It found a substantial decrease in martech investment year...