Warner Bros. Discovery is setting a new benchmark in the realm of digital advertising. The announcement of their advanced advertising products for the Max streaming platform will redefine the...
Welch‘s Fruit Snacks unveiled its most extensive advertising endeavour to date, the ‘Wholly Fruit’ campaign. Launched on May 14, 2024, this groundbreaking initiative marked the brand’s first foray into...
A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy yesterday. The senators, perhaps unaware of the jaw-dropping amount of...
Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming...
It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create...
You want to capture more leads. But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build...
The marketing technology landscape has exploded into a vast ecosystem of over 15,000 products across 500+ categories, fueled by relentless innovation from generative AI to new channels and data...
Amperity, the customer 360 platform, is describing its new, composable CDP offering as the first “Lakehouse CDP.” This approach obviates the need for reverse ETL — the commonly used...
AI can make your SEO efforts faster, better, and more fun—if you know how to use it. Here are 14 practical ways to get faster, more efficient SEO results with...
SEO tracking involves regularly checking a set of metrics to evaluate a website’s performance in search engine results. Some of the most widely adopted metrics include keyword rankings, organic...
