The MarTech Conference returns online September 24-25, 2024, with a focus on making smart investments in marketing to drive better business outcomes. Today’s marketing teams can find software to...

If you’ve ever wondered how to get verified on Instagram, relax: you no longer need to be super famous (or super rich) to earn Instagram verification. So if you...

The U.S. government is threatening to ban TikTok in the country if ByteDance, its China-based owner, refuses to sell. The loss of the hugely popular social media platform could...

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the...

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing...

For years, marketers have bemoaned the task of producing compelling visuals at the quality, quantity and speed demanded by the organization. The traditional creative process of moodboarding styles, art...

AI is increasingly being used by marketers to create content and experiences for prospects and customers.     Recorded live during the Spring 2024 MarTech Conference, this episode features marketers discussing...

Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming...

Meta has released a new generative AI tool designed to upend the creation of marketing materials. Launched on May 7, 2024, this innovative feature is part of Meta’s broader...

Part of the University of South Australia, the Ehrenberg-Bass Institute emerges as the world’s largest marketing research centre. Initially called the Marketing Science Center, it was later renamed to...