A social media style guide is an important document for social teams of all sizes. Whether you’re a team of one or 100, recording your decisions about brand voice...

Over one billion people use LinkedIn, making it the “world’s largest professional network.” And all those people are looking to engage with other professionals, learn from content creators, and...

This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year.  Please read Kim Davis’ excellent analysis of...

Ivan Ostojić is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. When we spoke, he was driving to an airport in Croatia,...

Ready to set up an Instagram business account? A whopping 62.4% of Instagram users use Instagram to follow and research brands. Not only that, but conversations with customers in...

If people were talking about your brand on social media, you’d want to know about it, right? Well, guess what: It’s happening all the time, whether you’ve noticed or...

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. An entry point is that...

HubSpot’s earnings and revenue beat expectations for the ninth consecutive quarter amid more reports of a sale to Google’s parent company Alphabet. The Cambridge, Mass., digital marketing vendor reported...

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. Here’s...

In this guide, I’ll cover in detail how to make the best use of keywords in three steps: Finding good keywords: keywords that are rankable and bring value to your site....