Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available...
No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying...
AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced...
It doesn’t take a lot to get Twitter verification in 2024. By Googling “how to get verified on Twitter,” you’ve already done the hardest part. (Congrats!) Once upon a...
Whether you’re still insistent on calling it Twitter or are 100% on board with the X rebrand, there’s one thing all users of the social media platform can agree...
Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in...
Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of...
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...
Buy or build stack components? That’s an issue martech practitioners confront all the time. Like it or not, no one will ever get everything they want or need. An...
Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These aim...
