Your LinkedIn profile could feature the most impressive resume in the world—wow, you led the marketing team at Clowns Monthly magazine and started a juggling training academy?—but if no...
Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. However, meeting these heightened expectations...
HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. The new Content Hub offers: AI Content Creation including...
When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing...
Influencer marketing works: when a trusted source tells us that something is great, we’re inclined to want to try it out. It’s like when your cool cousin recommends a...
Our evolving digital landscape today makes it more and more difficult to discern credible from questionable sources, especially in the healthcare sector. Ogilvy, a global leader in advertising and...
Our evolving digital landscape today makes it more and more difficult to discern credible from questionable sources, especially in the healthcare sector. Ogilvy, a global leader in advertising and...
In a surprising pivot from its long-standing aversion to traditional advertising, Tesla, under the leadership of Elon Musk, briefly flirted with a more conventional marketing approach. Historically, Tesla’s brand...
Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. U.S. apparel brand True Classic has leveraged this to improve customer satisfaction...
Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Machine learning algorithms can be used to analyze...
