Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. The company claims this model understands prompts better, can provide greater detail and has...
Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that could threaten...
Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the paid results. Knowing...
It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the...
At a time when digital platforms dominate the marketing landscape, TikTok has emerged as a revolutionary force, particularly in B2C marketing. Its unique blend of short-form video content has...
An often overlooked consequence of digital consumption at an all-time high is the environmental impact of online activities, particularly digital advertising. As industries worldwide strive towards sustainability, the digital...
You’ve started a TikTok account — congratulations! You’ve embraced the short-form video app that’s been sweeping the globe (2 billion downloads and counting!) and are busy creating videos and...
Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A lot of our very big enterprise customers are very concerned about using generative...
If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B...
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...
