In the ever-evolving landscape of digital marketing, customer data platforms (CDPs) can be pivotal tools for some organizations aiming to harness the power of data-driven strategies. There are drawbacks...
Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s...
On February 1, Google began enforcing spam guidelines for bulk email senders, warning senders to keep their spam rates reported in Google’s Postmaster Tools below .01%. Here are three...
Scent marketing leverages the influence of fragrance to shape consumer perceptions and behaviours in commercial environments. This approach, also known as olfactory marketing, aroma branding, or ambient scent marketing,...
Meta AI Marketing Ltd. has unveiled a groundbreaking innovation: MetaBanners. This platform, powered by the pioneering Ads-Chain technology, aims to transform how digital advertising strategies are crafted and executed....
U.S. internet advertising reached a record $225 billion in 2023, a 7.3-percent increase year-over-year, according to the latest IAB report on U.S. ad revenue, conducted by PwC. Digital ads...
It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other...
With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward...
If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds?...
Strategic partnership highlights: Expansion of partnership between Microsoft and G42 to deliver advanced AI solutions with Microsoft Azure across various industries and markets. Microsoft will invest $1.5 billion in...
