[ad_1] Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific...

[ad_1] Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January...

[ad_1] AI customer service is a quickly emerging technology that offers significant promise for improving the relationships between brands and the people who buy from them. Done right, pairing...

[ad_1] It’s that time again — time to plan your Black Friday marketing campaigns in time for the biggest shopping week of the year. Total holiday season sales are...

[ad_1] The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Fifty-two percent of C-suite...

[ad_1] This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect...

[ad_1] Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key...

[ad_1] Agital delivers marketing services that create measurable impact for its clients, partners, employees, and the industry. With a national presence and offices in Boston, Washington, DC, Las Vegas,...

[ad_1] Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important...

[ad_1] Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in...