[ad_1] “What marketing technologies should a (fill in the industry) company have in their martech stack?” That’s a question I’m asked regularly, likely because all companies are curious about...

[ad_1] Traditional marketing metrics no longer provide the full picture of engagement across digital marketing platforms. The industry is turning its gaze towards new, insightful metrics that promise to...

[ad_1] The United States House of Representatives introduced a new bill in March 2024, which has support from both Democrats and Republicans, requiring disclaimers on AI-generated content online, including...

[ad_1] Facebook Messenger ads are to modern advertising what direct mail was to advertising in the 20th century. Unlike the gaudy junk mail flyers of yesteryore, Facebook Messenger ads...

[ad_1] The mall is out. Shopping on social media is in. And you may not be able to buy a soft pretzel or smell free samples of perfume on...

[ad_1] Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so useful, CRM is constantly evolving to meet the newest challenges and...

[ad_1] The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone...

[ad_1] Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized...

[ad_1] YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall....

[ad_1] B2B marketers have employed account-based marketing (ABM) for some time, but the approach has gained momentum over the past few years and shows no sign of slowing.  ABM...