As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack,...

The digital marketing landscape is a jungle, but a revolution is brewing. Forget roaring trends – blockchain technology is a game-changer, and it’s here to shake things up. You...

The digital landscape is a kaleidoscope of cultures, identities, and perspectives. To truly connect in this vibrant space, brands are embracing inclusive marketing, a strategy that celebrates the rich...

In the lead-up to International Women’s Day, I started reflecting on all the amazing women and nonbinary folks in our industry who I have learned from and who continuously...

Whether you’re a startup, a creator, a big brand, or a nonprofit, social media best practices like the ones shared in this post can keep you on top of...

Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2024? The truth is… it depends. Facebook offers four main types of...

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.” Reporter Shira Ovide said this put it on...

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a...

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed...

There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize things a bit, we’ve...