Pay-per-click (PPC) campaigns remain a cornerstone for generating targeted traffic and conversions in the ever-evolving digital landscape. However, maximizing return on investment (ROI) in the face of emerging trends...
Imagine crafting email campaigns that feel like one-on-one conversations with each recipient, driving engagement and conversions at an unprecedented scale. This is the reality fueled by artificial intelligence (AI),...
Social media guidelines are a must for all businesses and brands. Whether or not you use social media at the corporate level, your employees are certainly using social in...
Social media. Search engines. There was a time when these were two different things. But the lines are blurring between these types of online tools and the ways people...
Last month Google, Microsoft, OpenAI, Meta, TikTok and Adobe agreed to develop tech to identify, label and control AI-generated, election-related images, videos and audio recordings that aim to deceive...
A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like...
For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like getting buy-in. I always...
In its Q4 2023 earnings call, Salesforce yesterday reported $1.45 billion in profits and $9.29 billion in revenue for the last quarter of 2023. Its profit of $1.47 a...
In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. In this...
Today we’re announcing the public preview of Microsoft Copilot for Finance, the newest Copilot offering designed for business functions that extends Microsoft Copilot for Microsoft 365 and revolutionizes how...
