Most content strategies for B2B often rely on a subject matter expert or skilled writer to generate ideas, schedule content to satisfy the CMO and write based on perceived...
Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless...
In the digital age, personalizing the user experience remains a paramount goal for marketers. Yet, how do we achieve this on non-gated websites where visitor identities are shrouded in anonymity?...
Until recently, Adobe Photoshop had the most sophisticated AI image generation capabilities within the tech space – arguably. Then Sora entered the game. Sora is to video what ChatGPT...
AI has been a looming entity on the horizon of the advertising industry for some time. With the introduction of AI models such as ChatGPT and Lensa AI, the...
Rule number one of creating a great Instagram marketing campaign? Know your audience. Which is where these Instagram demographic statistics come in handy. You might already have a pretty...
One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced...
The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market...
“Who should the primary user of my CDP be?” “What should the team look like supporting my CDP effort?”“Who should own this initiative?” Brands adopting a CDP often ask...
As a marketer, you are an orchestrator of people, processes, and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. As you...
