Today we have a tale of two surveys with very different messages.  First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not...

Here’s the Reel deal: videos are ruling Instagram. Using Instagram Reels for your business is an important building block for any social media marketing strategy (in fact, it’s expected...

Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic question to ask about it: How do you implement AI in your marketing organization? That’s...

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand....

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us.  However,...

In a significant development in the digital communication landscape, the European Union (EU) has ruled that Apple will not be required to make its iMessage service interoperable with WhatsApp....

Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, as well as managing Sainsbury’s and Argos retail media services, today (February 14, 2024) announced a partnership...

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73%...

Over 50% of Americans aged 35 to 44, and 20% of Americans overall, have flirted with a chatbot. Chatbots have become, not just sources of information, but sources of...

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is sound. TD Bank sees...