SMS marketing has surged in popularity due to its direct and personal reach, enabling businesses to connect with customers on their most-used devices: their smartphones. With open rates as...
Alrighty, team. It’s time to sell out on TikTok. Literally: let’s use TikTok marketing to boost sales for your brand. TikTok ads have the potential to reach over 945...
Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its...
The birth of marketing technology brought so much potential to the marketing department. It was the early aughts. The Internet was booming…The cloud was clouding… Adobe and Salesforce were innovating....
Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA), the rise of generative AI, and major fluctuations in consumer spending owing to persistent inflation and...
More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report....
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and...
The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should...
Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot introduced a suite of...
Email remains a powerful tool for reaching and engaging with customers. However, the effectiveness of email marketing can be compromised by the presence of email bots. These automated programs...
