In the wake of Google’s recent decision to phase out support for third-party cookies, marketers have been left grappling with the question of what comes next. The move, which...
Instagram analytics tools can help you turn a mediocre Instagram strategy into a winning one. All good marketing decisions stem from good data — and there’s plenty of data...
Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in...
Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to...
Looking for a list of the most popular websites in the US and Worldwide in 2024? We’ve pulled the top 100 most visited sites by organic traffic from our database....
When it comes to marketing and Black History Month, remember the words of chess grandmaster Savielly Tartakower as looked at an empty board, “The mistakes are all there, waiting...
Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the...
Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for...
Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Think about how your organization deploys its B2B...
As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent...
