[ad_1] A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a...

[ad_1] There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the...

[ad_1] What if I told you there’s only 5 minutes standing between you and powerful Google marketing tools? I’m talking about Google My Business. It’s free, easy to set...

[ad_1] Wanna build your LinkedIn network fast? Don’t wanna spend hours crafting connection request messages only to be left “pending” forever? Not to fear: all you actually need to...

[ad_1] Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source...

[ad_1] Last week, The New York Times announced a lawsuit against OpenAI and Microsoft alleging large-scale copyright infringement. They are accused of using millions of articles, without permission, to...

[ad_1] The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and...

[ad_1] In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been...

[ad_1] It’s been a tough year for many consumers. The rising cost of living has people paring back personal and household spending. This makes marketing teams more important in...

[ad_1] In their “Martech for 2024” report, Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Certainly, the pace of change in...