Loyalty programs significantly enhance your company’s financial well-being. Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. So,...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...

PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction. PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys...

We’re going to hold your hand while we say this: getting more followers is one of the hardest things to do on TikTok. Any video can skyrocket to virality,...

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and...

CabinetM’s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $10.8 billion, despite a 31% year-over-year decrease in new product announcements. New products. We are once...

Healthcare SEO is the secret to helping your organization reach more patients and clients. SEO can help you rank for useful keywords, connect with patients in your local area,...

Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s...

Entrepreneur and author Octavia Goderema When it comes to securing funding for a tech startup, we all know the depressing statistics. Men do better than women, white men do...

Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics are...