Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing for two years. It made its public debut this week at Cannes Lions. The...

Social listening helps marketers gain priceless audience insights. Now—with the added power of AI—it’s becoming even more valuable. But what exactly is AI social listening? How does it work,...

My previous article, “3 pointers to navigate the confusing martech marketplace,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial...

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive...

Facebook analytics tools are like a Magic 8 Ball — they give you instant answers on what your business should be doing on the world’s most popular social media platform....

Before TikTok rolled out its native commerce tool, TikTok shopping happened organically. Creators mentioned products on their feeds, and viewers cleaned out ecommerce sites and local stores. TikTok’s powerful...

It’s not that there’s anything wrong with Instagram’s video editing tools. There’s the green screen effect, you can add text and filters, and the music library is overflowing with...

DAMs are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth”...

Be authentic. Post Reels. Target your ideal audience. Sacrifice a goat. Maybe those things got you noticed last year but not anymore. With almost half (46%) of Gen Z...

SMS marketing is an increasingly important channel for brands trying to break through the noise. When done right, SMS can boost sales and improve relationships with your best customers....