This week Apple announced it was (finally) going all in on AI, adding a suite of generative AI capabilities to all its operating systems. While not unexpected, Apple’s AI...

This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy....

When today’s customers are looking for solutions to their problems or for a specific product, they turn to the internet. That makes your website the first thing many of...

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t we consistently use those strategies on existing customers with...

Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its customers? Join us for...

There’s one thing standing between you and several days of SEO, socializing, and Singaporean sunshine: your boss (and their Q4 budget 😅). But don’t worry—we’ve got your back. Here are...

Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to...

Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey from raw data to actionable insights is often riddled with challenges. Data quality, integration,...

“I think it is going to revolutionize what our customers are able to do,” said Pega founder and CEO Alan Trefler. Addressing the keynote audience at PegaWorld 2024, Trefler...

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B...