Looking to make waves in the B2B social media marketing world? You’re not alone. Since the dawn of social media, businesses have been looking for ways to use platforms...
No one doubts AI can be a great help to businesses. However, is it any good as a business? None of the companies that develop AI models — including...
The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. It goes beyond the composable CDP and the composable customer engagement...
We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do what we...
When you organize your data around “the customer,” you assume “the customer” has the same meaning for all your use cases. That’s not always a good assumption. The general...
If you don’t have a social listening strategy, you’re missing out on some of the most valuable data available to help build your business. Social media listening tools allow...
AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to...
In a move that will simplify life for marketers, the IAB Tech Lab today released its Data Deletion Request Framework. The framework establishes a standardized mechanism for transmitting data...
With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value...
LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. Dig deeper: How to personalize your brand...
