This month’s releases include valuable tools like bot filtering for accurate email metrics, custom fields for more flexible invoicing and personalized navigation bookmarks to streamline your team’s workflows. These...
If you’re looking to turbocharge your brand’s growth, you’re in the right place. Fospha, a leader in marketing measurement and analytics, has just released a game-changing report: “Elevating eCommerce:...
It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox. With email volumes on the rise and click-through rates declining, creating personalized, engaging content that...
In 2023, 57% of B2C martech leaders said they planned to deploy generative AI within 24 months. Seventeen percent said they already had. A lot of executives are very...
Although it’s hardly surprising that SAP’s CX offering now includes an AI toolkit, the announcement could almost have been lost in the tidal wave of business AI announcements pouring...
In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less...
Today we are thrilled to announce the latest milestone in our journey towards modernizing customer service: Microsoft Dynamics 365 Contact Center, a Copilot-first contact center solution that delivers generative...
Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10...
If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Lead generation is...
Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being...
