What do Facebook-parent Meta and the Catholic faith have in common? Why AI failure, of course! We will start with Meta — which has been injecting AI into all...

Growth in digital commerce was vanishingly small in the first quarter of 2024 according to the latest Shopping Index report from Salesforce. Recall that online shopping broke records in...

Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying...

Google hosted the largest UK Measurement & Effectiveness Summit in London, delving into the realm of AI-led measurement and its future-ready implications for marketers, agencies, and partners. The event...

The integration of AI into email strategies has revolutionised the way brands connect with their audience, offering unprecedented levels of personalisation and efficiency. AI’s prowess lies in its ability...

B2C marketing is a strategy by which a business sells its products and services to consumers, rather than to other businesses. B2C marketing serves as the bridge between businesses...

The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. Danny Goodwin on May 1, 2024 at 11:54 am | Reading time:...

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The solutions announced include a number...

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns...

One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. As the rules around bulk senders get stricter and deliverability gets harder...