As digital platforms continue to dominate the dissemination of news, the California Journalism Preservation Act (CJPA) emerges as a pivotal piece of legislation to protect the news industry. This...

Wondering how to become a content creator? One that not only gets paid but gets paid well? Well, good news, my friend: you’re in the right place! Content creators,...

Instagram features are constantly pushing boundaries, evolving, and changing before our very eyes. This social network is a multi-talented queen: Sure, you can throw a cool filter on a...

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. If you’re one...

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically migrated all UA properties to GA4.  The...

Every SEO’s favorite link-building collaboration tool, HARO, was officially killed off for good last week by Cision. It’s now been wrapped into a new product: Connectively. I know nothing...

Social media advertising is the name of the game for brands wanting to reach new audiences (or even their existing audiences!) in 2024. Organic reach has been declining for...

After years of uncertainty from supply chain disruption and increased customer expectations, to changes in consumer demand and workforce shortages, manufacturing remains one of the most resilient and complex...

Back in 2017, I wrote an article for MarTech, “Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation,...