From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas.
In this article, we’re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won’t want to miss. Let’s dive in.
More than commerce: How CPG brands are building DTC engagement
Speakers:
- Don Brett, Podcast Host, CPG View
- Jamie Schwab, VP Global Digital Commerce, Colgate-Palmolive
- Jamie Decker, VP e-Commerce, Del Monte
- Diana Macia, Director, Global Omnichannel Capabilities, Kellanova (Kellog’s)
What’s in store:
Driven by the modern consumers’ demand for convenience and internal pressures to build brand affinity, the last few years have seen a stampede of consumer products brands opening up direct-to-consumer offerings.
However, with multiple channels in play, the fast-moving world of e-commerce comes with its own set of challenges. Join Don Brett, CPG View Podcast host and an esteemed panel of CPG guests as they discuss:
- The importance of a first-party data strategy in 2024.
- What value exchanges are being created across the customer journey.
- How brands are balancing personalization with consumer trust.
- AI’s role across this whole ecosystem and its new applications.
How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons
Speakers:
- Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot
- Stephanie Dymott, Product Marketing Manager, Emarsys
What’s in store:
Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY. Now, it’s taking this to the next level, with a brand transformation that delivers an unrivaled customer experience that delivers what customers need, exactly when they need it.
In this session, Home Depot’s Online Experience Department Head shares:
- Home Depot’s journey to omnichannel marketing mastery, detailing their transformation from in-store to online.
- Key insights into how they prepare for Black Friday, their biggest sales event of the year.
How Replacements, Ltd. plates up traditional and digital marketing to serve a broad demographic
Speakers:
- Amy Childress, e-Commerce Marketing Manager, Replacements
- Kara Lewis, Lead Client Strategy Manager, Attentive
What’s in store:
With a 40-year legacy and a mastercraft service that replaces precious pieces of china, it shouldn’t come as a surprise that Replacements Ltd. attracts a more “senior” demographic. However, as they’ve worked to attract younger customers, they’ve seen an interesting change – more of their older customers are engaging on newer marketing channels.
The result? A fascinating intersection between traditional and transformative marketing that requires a unique strategy. Join Replacements Ltd.’s E-commerce Marketing Manager and Attentive’s Lead Client Strategy Manager, as they discuss how Replacements Ltd. is using cutting-edge marketing tech and customer data to bridge the gap between old and new.
These are just some of the brands and sessions that are now confirmed for the AI & Omnichannel Masterclass hosted by Emarsys.
Sign up now to get access to all sessions, live and online from 12 to 13 June.
