Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely.
MessageGears primarily serves large consumer brands like Expedia, Rakuten and T-Mobile. It will run on Snowflake using Snowpark Container Services, an offering that allows users to manage data within the security and governance boundaries of Snowflake, requiring zero data movement.
Benefits for Snowflake users. MessageGears outlined the following benefits to users in a release:
- No data mapping or movement required.
- A fully managed cloud environment.
- Protection from Snowflake’s security model.
Why we care. We are seeing a trend expanding before our eyes. Snowflake has played a leading role among data clouds in partnering with customer data platforms, allowing them to access business data within Snowflake without the need to copy or move data into the CDP itself.
MessageGears is not a CDP. It’s an omnichannel customer engagement platform — like, for example, Braze and Iterable. Are we going to see players in this category go the composable route and integrate, not just with Snowflake, but with other data clouds? And which category will be next?
Dig deeper: TransUnion announces data clean room partnership with Snowflake
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About the author
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
