Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The new CMS is headless by design and incorporates a new Visual Builder, a user-friendly interface allowing content to be easily created and previewed.
The SaaS CMS and Visual Builder were announced last year and have been available for preview in beta. The CMS is a core part of the DXP which also includes experimentation and optimization capabilities, a content recommendation engine and digital asset management.
Dig deeper: What is a headless CMS?
Why we care. Optimizely joins competitors Sitecore and Acquia in offering a headless, composable, SaaS-based content management system. The journey to headless has been a long one with some businesses finding it just too much of a heavy lift, preferring to cling to a traditional CMS. But maybe headless’s day has come as the balance shifts from creating digital content primarily for websites to creating it for an ever-expanding range of channels.
Features of the new CMS. Among the features offered by the SaaS CMS are the following:
- Drag and drop design capabilities.
- Advanced content modeling.
- Multichannel management from one dashboard.
- Template management.
- Customizable workflows and approval processes.
- Language-agnostic.
- Automatic updates.
Optimizely has also expanded the capabilities of its existing Optimizely Graph tool, a set of APIs that can source content from multiple sources and deliver it at high speed using a CDN.
About the author
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
