Composability is not a coming trend, it’s here — presumably here to stay. That’s the message from MessageGears in a new report based on a survey of 300 enterprise...
B2B marketers in the U.S. spent more than $3 billion on data in 2023, including data for enrichment and intent. How are marketers using this data? And how do...
For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell...
For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold...
GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential...
Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs Evolve 2024”. What does that entail exactly? I don’t know. In fact,...
Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs Evolve 2024”. What does that entail exactly? I don’t know. In fact,...
This year’s presidential election in America looks to be one of the most contentious contests in recent history. And the numbers back that up. Talkwalker data shows that on...
SMS campaigns can yield big results for marketers, but there’s a catch: High hurdles around deliverability. For consumers, and ultimately for brands, it’s good that SMS messages are regulated....
More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found only 23% of...
