“What marketing technologies should a (fill in the industry) company have in their martech stack?” That’s a question I’m asked regularly, likely because all companies are curious about their...

Traditional marketing metrics no longer provide the full picture of engagement across digital marketing platforms. The industry is turning its gaze towards new, insightful metrics that promise to revolutionize...

The United States House of Representatives introduced a new bill in March 2024, which has support from both Democrats and Republicans, requiring disclaimers on AI-generated content online, including revealing...

Facebook Messenger ads are to modern advertising what direct mail was to advertising in the 20th century. Unlike the gaudy junk mail flyers of yesteryore, Facebook Messenger ads are...

The mall is out. Shopping on social media is in. And you may not be able to buy a soft pretzel or smell free samples of perfume on Instagram...

Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer...

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era...

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer...

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why...

B2B marketers have employed account-based marketing (ABM) for some time, but the approach has gained momentum over the past few years and shows no sign of slowing.  ABM strategy...