The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures...
Enterprise content marketing involves creating and sharing relevant content to attract, engage, and retain an organization’s target audience. When enterprise content marketing is done well, it can drive tons...
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...
In an era where digital advertising is becoming increasingly sophisticated, Lyft, the renowned ride-hailing platform, has taken a significant leap forward. With the introduction of in-app video ads across...
Rebranding is not just about updating your logo or business image; it’s a strategic process that gives your company a new identity, differentiating it from competitors in the market....
There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google...
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another...
As a senior marketing leader, you’re all too familiar with the slowdowns and trainwrecks caused by silos and a lack of alignment between different teams and functions in the...
Standing out online as a business owner is harder than ever. Not only are there more platforms, algorithms, and content types than ever before—but there are also more businesses...
Most content today is arbitrage, simply moving information from one place to another. Very few blog posts create new information. Most serve to remix, curate, and copycat existing content,...
