Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the creativity is on point. But as the results roll in, something’s off. Conversion rates are...
Times are changing, and marketers are facing new challenges. With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources — it’s...
Want to win new business with your next SEO proposal? Let me show you how. In this article, I’ll explain what an SEO proposal is and how to craft it...
Looking for a more reliable way to check the SERPs without spending a dime? Each of these free tools allows you to check rankings in different locations, without “contaminating” the...
SEO content is content optimized to rank high on search engines. I’ve created plenty of them in my career. In fact, I’ve written 111 articles for this blog, of...
Key Takeaways Posting at peak times, like 8:00 AM PST on Wednesdays, can significantly boost your reach. Each platform has its own sweet spot, so tailor your timing accordingly....
Understanding your Instagram engagement rate is crucial for measuring how your content resonates with your audience. It’s not just about posting regularly—it’s about ensuring those posts drive meaningful interactions,...
Tech companies are spending a lot of money on ads about AI, despite tons of research showing consumers’ dislike for it. As observed here last week, products mentioning AI...
The IAB Tech Lab has announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had previously been the U.S. National Section of its Global...
This is the third article in a three-part series. The first, on composable CDPs, is here; the second, on composable customer engagement platforms, is here. In the CDP space,...
