In cryptocurrency, Memecoins have carved out a niche that intertwines the quirky elements of internet culture with the innovative technology of blockchain. Unlike traditional cryptocurrencies that often focus on...
Nostalgia marketing is emerging as a powerful strategy, bridging the gap between past and present. By invoking sentimental emotions, companies can create a unique emotional bond with their audience,...
Weighing the options between organic vs. paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social...
What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even...
Salesforce is in advanced talks to buy Informatica, according to published reports. Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems....
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stanley Black & Decker is...
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...
Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every organization has its own characteristics, the main goal of integration is to...
Loyalty programs, a cornerstone of customer engagement strategies, are designed to incentivize repeat business by rewarding customers for their continued purchases. These programs vary widely, from simple punch cards...
In the digital age, where direct communication and personalisation are key to marketing success, WhatsApp is becoming a powerful marketing tool. With over 2 billion users worldwide across 180...
