As we step into a new year and quarter, marketing operations teams face the perennial challenge of setting new annual goals that are both ambitious and achievable. Goal setting...

The word “omnichannel” has always bugged me. For ages, I thought it was nothing more than a trendy made-up word, dreamed up by Gen Z to sell software and consulting...

At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than one page. Now, classic SEO theory says that if you...

Let me guess: You’re here because you’ve published an article and want to know how to get more eyeballs on it. But doing that is akin to the underground inventor...

When CeraVe, the esteemed skincare brand, unveiled its inaugural Super Bowl commercial, the marketing world turned its gaze to see how traditional advertising norms would be disrupted. Michael Cera,...

In the digital age, social media has become a powerful tool for businesses to connect with their audience, promote their products or services, and drive growth. However, to maximize...

What do Nike, Cheetos, and The Metropolitan Opera all have in common? They’re all brands with a Facebook Business Page. Not to be pushy, but we think your incredible...

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands...

Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale engagement platform Salesloft. Both Drift and Salesloft offer AI-powered...

Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it...